Are Ruffles Vegan? List of Vegan Flavors


Are Ruffles Vegan?

Ruffles is a brand of crinkle-cut potato chips put out by Frito-Lay. The brand of snack food has been around for several decades now.1,2 Because they’ve been around for so long, a lot of vegans grew up eating the snack and want to know if they can continue to do so after switching to a 100% plant-based diet.

Are they vegan? The original Ruffles are vegan. They simply contain potatoes, vegetable oil, and salt.3 As with most product lines, there are several flavors on offer by the brand and some varieties are vegan while others contain animal-derive ingredients.

In the case of Ruffles, most are non-vegan.

What we’ll do here is go over a list of both vegan and non-vegan flavors. Warning: overall, Ruffles are among the least vegan-friendly chip brands on the market. Almost every flavor contains milk in one form or another. You’ll notice, the brand really loves cheese.

So, brace yourself, because the list of vegan-friendly flavors is about 1/3 the length of non-vegan flavors.

P.S. While you’re here, check out our best vegan cookbooks for beginners. No difficult or long to cook recipes here. 🙂

Vegan Ruffles Flavors

Ruffles Original Potato Chips

These were just mentioned, but for the sake of completeness we’ll list them here. The original contains just three basic ingredients: potatoes, vegetable oils (corn, sunflower, and/or canola), and salt.3

All Dressed (My Favorite)

I was very surprised to find out these were vegan. According to Wikipedia, all-dressed, or assaisonnées in French, is a popular Canadian potato chip flavor that combines barbecue, ketchup, salt and vinegar, and the common non-vegan flavor profile: sour cream and onion.4,5

Apparently, Ruffles decided to skip out on the sour cream—which is good news for vegans.

Per the food label, Ruffles All Dressed potato chips contain potatoes, vegetable oils (sunflower, corn an/or canola), and all dressed seasoning which includes:6

  • Corn Maltodextrin
  • Sugar
  • Salt
  • Sodium Diacetate
  • Dextrose
  • Torula Yeast
  • Spices
  • Monosodium Glutamate (MSG)
  • Sodium Acetate
  • Garlic and Onion Powders
  • Sunflower Oil
  • Paprika Extracts
  • Malic Acid
  • Natural Flavors)

Not a trace of cheese in sight. They seem to achieve the cheesy flavor from the torula yeast and MSG. Yeast has long been a favorite for use as a vegan cheese alternative.

Ruffles Tapatio Limon Potato Chips

These contain potatoes, vegetable oils (canola, sunflower, and/or corn), and a Tapatio “limon” seasoning which includes:7

  • Maltodextrin (from Corn)
  • Sodium Diacetate
  • Spices, Salt
  • Natural Flavors (w/Natural Lime Flavor)
  • Modified Corn Starch
  • Monosodium Glutamate
  • Garlic Powder
  • Artificial Color (Including Red 40 Lake and Yellow 6 Lake)

Red 40 Lake and Yellow 6 Lake are both vegan-friendly food colorants, so no problems there.

That’s it for the vegan flavors. A short list, I know. You may be wondering where the BBQ is. If you remember from above, BBQ is actually part of the all dressed flavor profile, so I suppose that’s the only BBQ flavor available for now.

Non-Vegan Ruffles Flavors

Mozzarella N’ Marinara

These contain the usual ingredients (potatoes and oil) plus:8

  • Maltodextrin (from Corn)
  • Salt
  • Whey
  • Tomato, Garlic, and Onion Powders
  • Buttermilk
  • Sugar
  • Natural Flavors
  • Spices (Including Parsley)
  • Yeast Extract
  • Mozzarella Cheese (Milk, Cheese Cultures, Salt, Enzymes)
  • Cheddar Cheese (Milk, Cheese Cultures, Salt, Enzymes)
  • Butter (Cream, Annatto)
  • Paprika
  • Disodium Inosinate, and Disodium Guanylate

Whey protein pops up in pretty much every non-vegan flavor. It’s the second most abundant protein in milk. It has a lot of useful properties, so it is extracted out of dairy products by the food industry to be used in various food products.

Flamin’ Hot

These contain the usual ingredients plus a “Flamin’ Hot Seasoning” which includes:9

  • Corn Maltodextrin, Salt, Sugar, and MSG
  • Yeast Extract
  • Citric Acid
  • Cheddar Cheese (Milk, Cheese Cultures, Salt, Enzymes)
  • Artificial Color (Red 40 Lake, Yellow 6 Lake, Yellow 6)
  • Onion and Garlic Powders
  • Whey
  • Corn Syrup Solids
  • Buttermilk
  • Romano Cheese (Part-Skim Cow’s Milk, Cheese Cultures, Salt, Enzymes)
  • Whey Protein Concentrate
  • Natural Flavors
  • Sodium Caseinate, and Sodium Diacetate

Jalapeño Ranch

Oddly, jalapeno is usually a red flag in processed food products like chips, even when it’s not paired with ranch. For whatever reason, food manufacturers like to give jalapeno flavored foods a creamy texture and mouthfeel, so they usually throw milk derivatives into the mix.

These include a Jalapeño Ranch Seasoning which contains:10

  • Buttermilk
  • Salt, Maltodextrin, Dextrose, and Monosodium Glutamate
  • Spices and Tomato, Onion and Garlic Powders
  • Whey Powder
  • Skim Milk
  • Sour Cream (Cream, Skim Milk, Cultures)
  • Sunflower Oil
  • Dried Red Bell Pepper
  • Natural Flavors, Malic Acid, and Sugar

Cheddar & Sour Cream

This flavor is about as non-vegan as you can get.

The Cheddar & Sour Cream Seasoning contains about a dozen animal products.

Benign ingredients include:11

  • Corn Maltodextrin, Salt
  • Onion Powder
  • Corn Oil
  • Monosodium Glutamate
  • Lactic Acid
  • Garlic Powder
  • Artificial Color (Including Yellow 6, Yellow 5)
  • Sunflower Oil
  • Yeast Extract
  • Citric Acid
  • Natural and Artificial Flavors
  • Canola Oil

Non-vegan ingredients include:11

  • Whey Protein
  • Cheddar Cheese (Milk, Cheese Cultures, Salt, Enzymes)
  • Buttermilk
  • Sour Cream (Cultured Cream, Skim Milk)
  • Lactose
  • Butter (Cream, Salt)
  • Sodium Caseinate
  • Skim Milk
  • Blue Cheese (Milk, Cheese Cultures, Salt, Enzymes)
  • Whey Protein Isolate
  • Milk Protein Concentrate

Sour Cream & Onion

This is a classic flavor profile and was always my favorite chip flavor growing up. Fortunately, there are several vegan-friendly “sour cream” and onion snacks on the market. I use quotes because they don’t use actual dairy products, but use plant-based seasoning blends instead.

Anyway, Ruffle’s SCO chips are obviously off-limits for vegans.

The Sour Cream and Onion Seasoning blend contains:12

  • Whey Protein
  • Natural Flavors
  • Onion Powder, Salt, Monosodium Glutamate
  • Buttermilk
  • Sour Cream (Cream, Skim Milk, Cultures)
  • Skim Milk
  • Maltodextrin (from Potato)
  • Canola Oil
  • Parsley
  • Yeast Extract
  • Gum Acacia

Queso Cheese

Finally, we have Queso Cheese which seems kind of redundant. Maybe it’s double cheese—which would make it doubly off-limits for vegans.

The Queso Seasoning contains:13

  • Salt, Maltodextrin (Corn), Monosodium Glutamate
  • Onion and Garlic Powders, Paprika Extracts
  • Whey and Whey Protein Concentrate
  • Cheddar Cheese (Milk, Cheese Cultures, Salt, Enzymes)
  • Natural Flavors, Citric Acid, Spices (Including Chili Pepper), Yeast Extract
  • Sunflower Oil, Lactic Acid
  • Blue Cheese (Milk, Cheese Cultures, Salt, Enzymes)
  • Gum Arabic
  • Buttermilk
  • Corn Syrup Solids
  • Sour Cream (Cultured Cream, Skim Milk)
  • Butter (Cream, Salt)
  • Skim Milk
  • Annatto Extract

That’s it for the vegan status of Ruffles. Thanks for reading.

You may also want to check out the following related articles:

References

  1. Frito-lay, Inc. V. Bachman Co., 704 F. Supp. 432 (S.D.N.Y. 1989). https://law.justia.com/cases/federal/district-courts/FSupp/704/432/1440978/
  2. Frito-lay Company. http://www.fundinguniverse.com/company-histories/frito-lay-company-history/
  3. Ruffles® Original Potato Chips: Ruffles. https://www.ruffles.com/products/ruffles-original-potato-chips
  4. All Dressed. https://en.wikipedia.org/wiki/All-dressed
  5. Our Beloved Ruffles All Dressed Chips Are Going South. Arti Patel – https://www.huffingtonpost.ca/2015/09/23/ruffles-all-dressed-us_n_8183592.html
  6. Ruffles® All Dressed Flavored Potato Chips: Ruffles. https://www.ruffles.com/products/ruffles-all-dressed-flavored-potato-chips
  7. Ruffles Tapatio Limon Potato Chips, 9 Oz. https://www.walmart.com/ip/Ruffles-Tapatio-Limon-Potato-Chips-9-oz/19766144
  8. Ruffles® Mozzarella N’ Marinara Flavored Potato Chips: Ruffles. https://www.ruffles.com/products/ruffles-mozzarella-n-marinara-flavored-potato-chips
  9. Ruffles® Flamin’ Hot® Flavored Potato Chips: Ruffles. https://www.ruffles.com/products/ruffles-flamin-hot-flavored-potato-chips
  10. Ruffles® Jalapeño Ranch Flavored Potato Chips: Ruffles. https://www.ruffles.com/products/ruffles-jalape-o-ranch-flavored-potato-chips
  11. Ruffles® Cheddar & Sour Cream Flavored Potato Chips: Ruffles. https://www.ruffles.com/products/ruffles-cheddar-sour-cream-flavored-potato-chips
  12. Ruffles® Sour Cream & Onion Flavored Potato Chips: Ruffles. https://www.ruffles.com/products/ruffles-sour-cream-onion-flavored-potato-chips
  13. Ruffles® Queso Cheese Flavored Potato Chips: Ruffles. https://www.ruffles.com/products/ruffles-queso-cheese-flavored-potato-chips

Drew Davis

Hi! I'm Drew and this is the place where I nerd out about vegan and plant-based diets. I have a BS in Nutrition and Dietetics from the University of Alabama and have taken dozens of classes in areas like organic and biochemistry, food science, medical nutrition therapy, nutritional genomics, and vegetarian diets. I'm still learning every day, and on this blog, I'll be sharing everything I discover about vegan diets as I go.

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